iTunes is finally let her song previews play just a little longer.
Apple has promised, started extending the length of the song from 30 seconds to 90 seconds to the iTunes store samples at the United States. Several samples of top-selling singles of the site, such as "The Time of the Black Eyed Peas (Bit Dirty)" and "Coldplay Christmas lights" were available in format tonight longer.
The length of the song samples found key decision a consumer to buy the music online. Researchers at the University of Robert Morris said last year that consumers were more likely to buy songs if the sample of the music for about 60 seconds and if access to a version of "quality" of the music.
Apple confirmed last month that it is planned to extend the length of 30 seconds to 90 seconds for songs that are at least two and half minutes length samples. Shorter songs would continue to be provided in the sample of 30 seconds. In a letter sent to music labels announcing the move, Apple said: "we believe that give potential customers more time to listen to your music will purchase more."
First of all as reported by my colleague Greg Sandoval in August, Apple would announce the increase in the length of the sample during the event press in San Francisco, September 1. However, this announcement has been called off the coast after the National Music Publishers Association informed Apple has not negotiated licenses appropriate music publishers and that he was not entitled to offer more samples.
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Steven Musil is the editor of press night at CNET News. Prior to joining CNET News in 2000, Steven has spent 10 years in various newspapers in the Bay area. Steven via e-mail.
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