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Thursday, December 9, 2010

10 Considerations for building a start-up team (DevX)

Traditional and very insufficient, wisdom was a founding team should consist of 3-4 members with combined engineering and entrepreneurship skill sets. Although it appears to the right, it is too general.  In this article, I'm on some roles key competencies and the aspects of business culture which should be considered when you put together your founding team.

Perhaps a more old school could frown on article starts by discussing business instead of its products, markets, technologies, or other things which may be regarded as tangible culture.  But a team of construction is the process of construction and some glue that cements the moving parts.  This glue, which is the culture of the team, connects and effects of each Member of the team and plays an important role in the way in which they go about their daily tasks.  There impacts how innovative that they are and how creativity, they are able to gather.  It will also ultimately shape how your company appears to the outside world.

Different managers have styles and different views on culture "better". The main if leader on this subject is Tony Hsieh, who is the founder of Zappos, which is a huge success.  Tony approach is to treat everyone with respect, equality and try to make everyone happy that they possibly can. This makes team more satisfied and more satisfied customers.

This position is one which does not move away from the traditional approach.  You must absolutely anyone to be able to architect regardless of the system that you construct to be flexible, extensible and adoptable.  Note that I did not say scalable.  When you're in the steps of creating a team, it is likely that for the first year or not you face problems of scalability.  Instead of this, will you innovate with attempts to implement the various features that will make your product a winner.  To do this, the central piece of the puzzle you need to be designed with a view of the flexibility.

The software architecture would be is not employed full-time in a start-up company.  There are not enough architect.  Most of the time this person can also be spent developing these features.  If the person is very good, it will be also the vision produced and usability that will help him to obtain features the first time and remove the need for a product very involved person.

Ideally, you should also add a person who can make the following roles: user interface design and development, graphic design and help the architect implement some features on the server side.

If possible, this person may also help in doing SEO, or participate in some of the social media efforts.  Ideally, this person would be young, eager to learn, very creative and energetic.

Modern consumer-web marketing is twofold.  There are the old consumer and ever tighter feedback loop where marketers get in contact with prospects and existing clients and listen to their current and future needs.  After listening to the needs of the population that they join, they help in the future the product mold in ensuring that the needs of these people will be met with the next versions of the product.  This jurisdiction takes the market and industry warned as well as experience in knowing when to listen and when the feeling that accommodate a particular request will be finally promises for the future of the product.  While this type of role takes some seasoning and experience, young people tend to Excel in social media marketing.

In recent years we were all witness an increase to a new paradigm on the web: the social web. The social aspect of the web has led to the social aspect of marketing.  You have someone on your team that can make your brand to take advantage of Facebook, Twitter, StumbleUpon, Digg, Reddit and a number of other networking sites social.  This person should also have enough savvy social-web to the right suggestions on how and where the real product should promote and encourage social use.

In addition to social media marketing, it is also necessary for the commercialization of SEO/SEM.  It is another dimension that the small team of marketing must master.  SEO is a long-term approach to generate great leads free and SEM is a way to purchase these tracks.  No modern consumer web company focused cannot afford not to focus on these.

Regardless of whether the technical skills, marketing team members may have at least some of the people should possess industrial context. For example, if you create a site mode, at least some of the people has solid experience in fashion and an understanding of how the mode ecosystem functions.  Team members should also have a high Visual intelligence because their customers oriented fashion.  If the founding team is not in the domain, it may find itself adrift when it comes to making difficult decisions produced and who need bring additional people aboard, stretch scarce resources and make it more complex communication cycle.

Prior knowledge of the area you are going to work with is essential.  It is one of the main potential investors may seek the assessment of your team.

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